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I learned to drive using my Dad’s 1948 Dodge. It was a big green egg of a machine with a stick shift and a clutch that slipped. “Flooding” the carburetor was a common occurrence with an inexperienced, unschooled teenage driver. Although the nuts-and-bolts of how and why it occurred were a bit advanced for my teenage brain, I knew the fix.

The entrepreneur’s brain is similar. When overwhelmed, it spits, sputters, and “conks out.”

Keep Your Engine Running Smooth

Growing a business requires an avalanche of activities. No wonder the brain “floods.” And, when it does, thinking slows. Vision blurs. Procrastination creeps in and we avoid the very action needed to restart our engine! It’s as common as the clutch slipping on my Dad’s Dodge.

When it happens — and it will — use these simple tips to fire up your brain and turn on the entrepreneur’s engine.

  1. Sit quietly. Review your business goals to regain your focus on the “one thing.”
  2. Empty your brain. Dump your thoughts, actions, and activities on paper. Write don’t type. Research suggests handwriting (vs. typing) has important cognitive benefits.
  3. Journal daily. Julia Cameron, author of The Artists Way, wrote of the importance of “morning pages” to assist in prioritizing the day. Like draining seldom-used pipes of rusty water to get to the fresh, clear, nourishing water, morning pages act as a brain dump to clear your thinking.
  4. Contact your coach for answers. DIY “repairs” might work as a quick fix, but if done incorrectly, they can be costly! Know when to call in a pro.

Implement these ideas into your business and take your brain out for a joyride! (Just remember to release the brake.)

Core Business Assessment


Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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