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Best Practices, Strategic Coaching

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Entrepreneurs and small business owners have many unanswered questions.  Some keep them awake at night, become a distraction during dinner, or remain one of life’s mysteries. As a strategic coach, one of the questions I want to ensure you have answers for is “what topics can I discuss with a strategic coach?”

Here are a few options to consider:

  • Grow revenue
  • Improve performance
  • Enhance productivity
  • Upgrade effectiveness
  • Sharpen skills including qualifying prospects, networking, closing sales, listening
  • Launch new product/service launch
  • Grow profits
  • Invigorate current product/service offering
  • Refine your business concept
  • Update your business model
  • Pricing and/or proper rates
  • Create or refine your strategic plan
  • Lead generation strategies
  • Expand brand awareness and/or market share
  • New client acquisition strategies
  • Develop exit strategy for your business
  • Inbound marketing strategies
  • Organization
  • Reduce stress and/or overwhelm
  • Time and/or Goal management
  • Accountability
  • Develop and/or refine ideal client profile
  • Setting priorities
  • Develop greater clarity and/or focus
  • Improve self-care skills

Each business differs in its challenges and opportunities, which is why a customized approach to strategic coaching is most effective for getting the results you want. You can make the most of your strategic coaching by understanding and communicating your needs, preparing for each coaching appointment, commit to take action, and develop a willingness to do things differently or consider different options.  After all, isn’t that why you hire a coach?

Despite the enormous devastation occurring on the East Coast and other countries around the world, the National Research Council released a report stating that Americans are not ready. That’s really no surprise, is it? The report indicates we’ve been lulled into a false sense of security. Even that statement is shocking given the bizarre and destructive weather experienced throughout the US this winter. It’s time to take the time to prepare for whatever disaster your location may experience.

Here are a few disasters to consider ensuring you’re properly prepared:

  • Earthquake
  • Floods
  • Winter storms/blizzards
  • Hurricanes
  • Gale-force winds
  • Volcano
  • Wildfires
  • Tsunami
  • Tornado
  • Thunderstorm and Lightening
  • Fire
  • Extreme Heat
  • Pandemic
  • Radiation
  • Terrorism

Further considerations may include:

  • Develop a disaster communication plan with family and friends
    With whom do you need to communicate? Do you have a critical contact outside the disaster area that can notify other family and friends in the event there is an interruption of cell service in the disaster area? Social media is proving to be a vital form of communication. Do critical contacts follow you on social media? Can you access your social media sites via mobile communications?
  • Prepare for disasters at home, work, school, or on the road
    Don’t get caught on the road with your earthquake preparedness kit at home! I know it’s tedious preparing two kits. How do I know? I’ve done it! Yet you can never be over-prepared when disaster strikes.
  • Provide for employees (and clients) should a disaster occur during hours of operation
    As discovered in Japan, the earthquake occurred during work hours. With transportation disrupted, employees found themselves unable to return to their homes. What do you need to ensure your employees are  well-cared for should they need to seek shelter at work for 3 – 4 days? What will you need to provide for clients who may be on the premises?
  •   Arrange for continuation of services provided by your company to your clients
    Do you have clients that rely on your company’s services in areas not affected by a local disaster? What system have you established to provide ongoing service to clients in need? Is it redundant?
  •   Build a cash reserve
    As we learned during the economic meltdown of 2008, companies lacking cash reserve quickly find themselves unprepared and out of business. Don’t let that happen to you. Start today to build a cash reserve that can  carry you and your business for at least six (6) months.
  •   Make certain you’re properly insured
    Insurance is really about protecting your future.
  •   Establish your disaster relief procedure
    FEMA (Federal Emergency Management Agency) is a good place to start. You can find information specific to disaster preparedness for your area at

Don’t rely on anyone else to look after you in the event of a disaster. Do your part to protect yourself, your employees, your clients, and your business.

Core Business Assessment


Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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