Bite-Size Chunks of Wisdom

Best Practices, Attitude

Recent Posts


I personally know what an MLM feels like. I was involved in one – successfully I might add – until I woke up to the system of how it pays off for the few while the many do the lion’s share of the work. It was a structure I couldn’t stomach.

Everything felt like hype. One punctuated with lots of enthusiastic energy and a bit of deceptive selling. Like the time I was waiting for an elevator. I struck up a conversation with a guy waiting for his guest to arrive for a meeting. After I identified his affiliation with Amway, he quickly remarked, “just don’t let my guest know.” Yikes!

Business today feels like it’s moving in that direction. It’s the rise of the faux business.


Linkedin is peppered with ‘Linkedin lead generation specialists.’ Others speak emphatically about how they can help you earn 7 figures within 6 months.

Clickbait clamors for our attention. Disinformation leads us down a dark and winding path. Wild and loudly exclaimed headlines crowd our feeds.

Invest time to get to know you and build trust? Heck no – the world is in a hurry and you’ve got 15 minutes. Sales questions are locked and loaded. It’s speed selling on steroids. There’s little time or effort invested into an honest, relationship-building conversation.  

Let’s take a collective breath and slow our pace.

Can we turn down the volume of our headlines and social media? And, return to truth in advertising?

Most importantly, can we give potential business clients the respect of time they deserve to state their dreams, hopes, and challenges? And, then pause to listen — to really hear what they say as well as what they don’t say.

What a wonderful world this would be…to quote the incomparable Sam Cooke.

Certainty for a small business entrepreneur is essential. Without it, resources are wasted. Time is frittered away on busy work. Procrastination is a constant companion. And, confidence in one’s ability to achieve success easily erodes.

Avoidance? Sure. Why not! Who wants to dig into a project or goal that is rife with uncertainty?

Where the magic begins

Once you know that you know that you know…that’s where the real magic begins. The direction is clear. Action is decisive. Progress ensues. Vacillation dissolves. Priorities emerge effortlessly.

It’s just that simple — when you’re certain.

Before, and until certainty is achieved, it’s really best to sit with the unknown. Familiarize yourself with the fog. Get comfortable with the notion that your direction may not be black and white for awhile. It’s okay to change course midway through the fog.

After all, it is in search of certainty….

Core Business Assessment


Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

Search The Blog