“If a tree falls in the forest and no one is around to hear it, does it make a sound?” That’s a philosophical question that’s been asked in seriousness – and jest – throughout the ages. A similar question related to your blog might sound like this…“If a blog is published and no one is around to read it, does it make an impact?”
Don’t Keep Your Small Business Blog a Secret
Everyone knows the many benefits of small business blogging. (If you’re not certain, you can read about it here.) Despite that, it can be difficult to know what to do after you hit “publish.”
There are many reasons people are reluctant to share their valuable content. Some of the more common arguments that we hear are:
- Lack of belief in the value of the information
- Fear of failure
- Concern over what others may think
- Anxiousness over stirring up controversy
By far, the most widespread cause of sharing reluctance is the uncertainty of what to do after you hit “publish” (besides sit back and admire your work). This is where a content delivery system fits in.
Spread the Word About Your Small Business Blog
Your business is unlike any other. It has its distinctive mission, vision, values, and strategies that are unique to you. That’s why a content delivery system developed exclusively for you and your small business is vital.
With that in mind, consider your responses when creating your organizations content delivery system:
Be brave. Be bold. Don’t keep your small business blog a secret any longer! Develop a content delivery system that gives you the confidence of clarity and focus of what to do after you hit “publish.”
Do tell! What’s your content delivery secret?
