In a Fog? How Business Coaching Brings Clarity to Your Business


My Fitbit buzzed the start of my day. When my feet hit the floor I didn’t see the usual rays of sun filtering over the hillside. It was gloomy and gray. A dense marine layer shrouded the area.

We’ve been known to have early morning fog along the ocean, but this was different. The neighbor’s house—a mere 40 feet away—was invisible. The heavy, wet fog saturated the ground. In the distance, the low moaning of foghorns bellowed.

The dense marine layer reminded me of the experience many business owners face—when the ability to see clearly is murky. Each step is taken cautiously, if at all, because business is blurred. Confidence fades and stress fills the void.

Undoubtedly, each of us has days when we’re a bit muddled. You get up in the morning with priorities and direction a bit jumbled. But, by noon, the fog burns off to reveal the crisp countryside. This type of mist is so light that you move quickly and easily forward. There’s no need for foghorns. You think, see, and act with clarity, calmness, and confidence.

The type of fog I’m referring to is different.

It’s dense and long lasting. Try as you may, you’re unable to find a clear path to your destination. The stress builds. You sound the alarm. Your foghorn signals that you’re out there in the impenetrable fog—by yourself—and need guidance.

This is when business coaching becomes vital.

Business Coaching: The Fog Lifter

How does business coaching provide clearness to what feels nebulous? It happens in a variety of ways.

  1. Design fresh new ideas or approaches.
    In as early as 1546, John Heywood knew the power of coaching when he coined the proverb, “two heads are better than one.” More effective solutions that produce better outcomes are created when we avail ourselves of collaboration.
  2. Find clarity.
    We know what we do, what we want to achieve, and where we want to go—intuitively. Yet, we lack the right words to describe those elements with precision. A good listening ear and a coach’s extended vocabulary, equips us with the language needed to fully express our desires.
  3. Diagnose obstacles.
    “We have met the enemy…and it is us.” In many situations, we are the masters of our own demise—without realizing it. We need a fearless coach who can caringly point out barriers in our path, especially those to which we are blind.
  4. Pinpoint strengths and skills.
    When we’re in the middle of the murky waters, its difficult to see our assets. Rather than placing attention on what’s wrong, a coach focuses on strengths, abilities, and capabilities. And, helps create a plan to develop business skills needed.
  5. Bring opportunities to light.
    When encased in confusion, it’s difficult—if not impossible—to recognize the good fortune that is within our reach. “Colluding” with a coach opens us up to unanticipated opportunities.
  6. Extend support.
    Knowing, with unequivocal certainty, the best resources to tap into is challenging when business is a bit cloudy. A qualified business coach avails themselves of vital resources, like strategic service providers, to save us countless hours and unnecessary stress.
  7. Render analysis.
    Someone needs to keep their head about them—and, this is your coach. When knee-deep in perplexity, a coach provides objectivity, investigative scrutiny, and reasoning that allow us to unravel what’s before us.
  8. Furnish encouragement.
    Floating aimlessly in the fog—alone—is challenging, at best. It’s reassuring when someone, who believes in you and your goals, comes alongside while you maneuver through the maze.

Add these together and enthusiasm and optimism is restored. The fog lifts. The horizon is within view. And, the path is clear.

There’s no better way to travel…

Have you worked with a business coach? If so, tell us how your coach helped you achieve the clarity you needed? Inquiring minds want to know…

Subscribe To Blog


Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

Search The Blog