One of the challenges expressed by most new small business bloggers is coming up with enough content to satisfy the content calendar and rally around timelines. Content ideas are everywhere. Once you tune into the circumstances that frame your day, the number of ideas that bubble up for your blog is astounding. Sourcing content of value to your reader is easier than you think.
5 Sources + 5 Days = 50 Blog Topics
1. Start with your buyer persona. “Dress up” your buyer persona with a better understanding of their wants, desires, and challenges. Content deemed valuable to your audience will spill from your brain!
Number of blog topics = 10
2. Subscribe to an industry blog. Andria Taylor of Talent Agent Group did just that. Andria’s specialty is growing talent for the wine industry. She understands the challenges – and the opportunities – that exist for her clients. By following industry trends, Andria creates content that provides real solutions for developing talent so her readers – those in the wine industry – can retain their competitive edge in the marketplace.
Number of topics = 10
3. Keep a log of client situations. Every client conversation presents an opportunity to solve a problem, or an opening to advance their goals…and lots of themes for your blog! Keep Evernote handy to record these flashes of insight for subjects your reader values.
Number of topics = 10
4. Draw topics from social media. Comments, questions, and responses on social media platforms are excellent resources of subjects for your blog. In fact, Can Finding Your Market Tier Spark Your Small Business Growth? is the sequel to a Linkedin conversation.
A recent comment about the market’s inability to afford his/her product triggered an avalanche of topics that, if known by small business entrepreneurs, would save them from the struggle.
Number of topics = 10
5. Gather subjects from your learning channels. Whether it’s reading after the kids are in bed or listening to the latest podcast during your morning jog, thought leaders are a catalyst for areas of interest to your readers.
Number of topics = 10
Ta Dah! 5 sources + 5 days = 50 blog topics. Give yourself a round of applause!
The best part? These sourcing channels are a routine part of your day. There’s nothing more to add to your already eventful calendar. We like that! You?
As my Dad would say, “you’ll have more blog posts than you can shake a stick at.”
What other channels do you use to spark topics for your blog?
