Before the dawn of the coaching profession in the early 90’s, there were limited resources available to support entrepreneurs in their business growth. Most entrepreneurs looked to business consultants to help them achieve their desired outcomes. Business consultants possess special knowledge or skills that help all sorts of businesses find and implement solutions – for a fee. Not to say that business coaches don’t charge a fee, however, the business model used by business consultants to deliver on the outcomes make it financially impossible for most small to mid-size companies to access support to grow their enterprises. Enter the strategic business coach….
A strategic business coach is much like the coach you had in college. Whether it was your volleyball, basketball, or vocal coach, they knew how to bring out your very best. A strategic business coach brings out the best of you and your business. A business coach focuses on the big picture and supports your efforts in identifying strategies to turn your business into what you want it to be. And, at times, a strategic coach inspires you to keep moving forward toward your goals, all while collaborating on actionable steps to develop and grow your business.
The Overall Goal
A business coach wants your business to succeed, plus is committed to your growth as an entrepreneur. As business coaches, we recognize that your business grows in direct relationship to your personal and professional development. That’s why we take the time to get to know you as a person.
As strategic business coaches, we understand that you’re the expert in your business. Our role, as your business coach, is to bring synergy and structure to the relationship to help you accomplish more than you would by yourself. Entrepreneurs engaged with business coaches take more action, think bigger, and get the job done, thanks to the accountability the coaching relationship offers. A strategic business coach’s expertise is knowing how to help entrepreneurs make better decisions, set higher goals, gain greater clarity, achieve sharper focus, develop success habits, and restructure your personal and professional life for maximum performance and balance. A few of us can also coach you through the development of management strategies, goals, time-management methods, and even marketing tactics focused around your strengths. Essentially, a strategic business coach synthesizes the best from psychology, business, finance, philosophy, and spirituality to help you realize your goals and dreams.
A business consultant, on the other hand, does not get knee-deep into the entirety of your business, nor are they interested in discovering what makes you tick. Instead, the consultant focuses on the project at hand, to advise you and, if need be, do it for you. Additionally, there is little background training involved with becoming a business consultant, whereas a business coach experiences an average of 2 years of coach training from an accredited, certified coaching program before hanging out their shingle.
Benefits of Strategic Business Coaches
Though consultants come with a focused expertise, the fact remains that they don’t take the time to dig down to the root of the challenges your business is experiencing. This simply acts as a band-aid. Since a business consultant doesn’t uncover the reasons your business stumbled, you’ll most likely trip and fall again after a quick-fix solution aimed at the symptoms is implemented.
Strategic business coaches not only pick you up and dust you off after you stumble, they coach you to discover the source of the misstep, help you develop strategies and solutions targeted at the source to ensure that the changes you implement are sustainable — and that’s something every entrepreneur can support to see their business grow.
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