Have you stood on the bank of a wooded brook and noticed the flow of the beautiful clear stream? The water is fresh and cold and flows easily and effortlessly down the stream -- that is, until a small piece of debris reduces the flow ever so slightly. (more…)
Innovation has dramatically changed the business environment. Technology has made information more accessible. Globalization has increased competition. We’ve moved into an age of instant gratification that has shortened the period over which success is measured. If a client can’t get the right answers from you immediately, they get it elsewhere....
Advancements in technology have leveled the marketing playing field for small business owners. Although it’s more affordable for small businesses to market their products/services along side larger enterprises, the marketplace is changing and is crowded. Subsequently, there is little elbowroom for your potential audience to hear your marketing message. (more…)
If a potential client were to ask, “What's in it for me?” during a critical point in a purchasing conversation, how would you respond? Discover the answer to that question and watch your sales grow. (more…)
Difficult clients. You know the one (or ones) I’m talking about. Your receptionist answers the phone, politely places the caller on hold and says, “So and so is on the line for you.” It’s when you say, “Ack! I don’t want to talk to him/her” that you know you have...
Vice President
Perception Strategies
Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.
