When it comes to gaining clients for your small enterprise, there are two approaches from which to choose. You can “push” your message at your potential buyer with traditional marketing methods, or provide helpful information to assist with their buying decisions and “pull” them your way. Which approach is best...
Small business coaching is vital to the success of any business. Having someone who can encourage and lead you in the right direction can help you reach – and even exceed – your goals. Although most entrepreneurs realize the importance of coaching, skepticism surrounds the use of professional coaching for...
Most of us enjoy using social media during our personal time. But what happens when social media spills over into the workplace? Your small business suffers for every minute an employee uses social media during working hours. After all, you’re paying them to do a specific job, not to correspond...
Social media underscores the ability of small businesses to reach out and connect with others around the globe. It fosters an exchange of cultures and ideas that help further innovation. With 2 billion social media users (as of August 2014), it leaves one scratching their head as to the best...
When I began blogging in March of 2010, I was uncertain of a few things – the most prevalent was what, if anything, was of value to share. The one thing I was convinced of was my desire to support entrepreneurs in their quest to succeed. Little did I suspect...
Vice President
Perception Strategies
Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.
