If you’re in business, you’ve likely heard the term “branding.” But, what does it mean for business growth? How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty? They’ve mastered the art of creating a brand...
It’s a common conundrum—how do we offer health benefits without breaking the bank? In fact, this is such a common small business challenge that only 54% of small and midsized employers (with fewer than 200 employees) even offer traditional health insurance coverage today. As small businesses strategize how to afford...
Recently I wrote about the latest trends in blogging that make your blog more appealing to your readers (Stay Abreast of Small Business Blogging Trends to Cultivate More Readers). Although it’s important to please your reader, it’s equally important to make sure your blogging efforts net results…especially when you want...
It’s Saturday. My list of things that needed my attention was not only created—it was logged into my calendar complete with time projections to complete each item. Grocery shopping. Walk. Clean house. Bake cake. Create salad. Clean garage—a project started two weeks earlier. And, be ready by 5 pm for...
Employees are the backbone of any business. That's why disengaged employees are a death sentence for your company. But how do you, as a business owner or manager, make sure your employees stay committed to their work, their coworkers, and your business, in general? Believe it or not, your competition...
Vice President
Perception Strategies
Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.
