When you’ve worked with a service provider for a long period of time, it can be difficult to suspend the service being provided. Through the years, you’ve come to rely on the service provider to help you grow your business. They’re like a member of the family! How could you possibly move forward without them? But, what do you do when they haven’t kept up with the times? When the service they provide is stuck in 2004?
As a small business owner, your resources are limited. You probably don’t have an extra bag of money sitting in the back room to waste. Each dollar must be spent wisely toward the growth and development of your business.
As you know, technology and social media are rapidly changing how we do business. If your service provider isn’t keeping up with the newest advancements in their industry, it could negatively impact your business’ ability to grow. The service your business is receiving could be outdated.
A good service provider has their ear to the ground listening for the latest developments that can give your business a competitive edge. They are an integral part of the team pulling your business forward. They are a solution provider.
Strategic Coaching Takeaway: Evaluate each service provider contracted with your business to determine if they are service providers or solution providers. Keep the solution providers.