Anyone within earshot of Super Bowl XLVIII heard Pete Carroll and the Seattle Seahawks reference the “12th man.” I’ve heard this before from another 3-time NCAA Division/FCS championship team, my alma mater, NDSU Bison. Former coach, Craig Bohl, and the Bison football players credit their success to their fans.
The success achieved by two winning teams, and the role of their fans, speaks volumes about the importance of fans to support your small business growth. Yet, most small business owners and “silopreneurs“, continue to “grow it alone“. Perhaps it’s time for a change.
Who makes up your fan base? Who cheers you on? Who continues to demonstrate their belief in your ability to achieve in the face of pending defeat? Who is your “12th Man”?
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