What Entrepreneurs Want from a Strategic Business Coach


As an entrepreneur, you have taken on the task of a lifetime and you want to make the most of it! That’s why you’re considering a strategic business coach. You’ve likely heard about the many benefits associated with business coaching and, what’s most important, is what you want to achieve with the business coaching relationship. It’s more than just about the results—it’s also about the type of business coach you need and the extent of the coaching they offer.

What You Need Help With

Before you decide what you need from your strategic business coach, you want to determine what you want to achieve. Do you need to organize and improve efficiency in your business? Are you looking for coaching for team-building? Do you want to grow your revenue with coaching on pricing strategies, lead generation, and/or client acquisition? Understanding your business needs helps determine what you want from a business coach. Still not sure what you most need from your business coach? One of my clients described her inability to clearly see her business needs as, “I’m all tangled up in my socks.” Aptly put! Even a strategic business coach can coach you through unraveling your socks.

Objective Perspective

You count on your friends and family members for lots of things but, unfortunately, they are incapable of providing that objective feedback your business needs. A business coach is fair, interested in your success, reasonable, and knowledgeable when it comes to coaching your business through the various stages of business growth and development. Coaches are also willing to tell the truth rather than what you want to hear. Although this is the sort of feedback that may be difficult to hear, it can have the greatest impact on the business as a whole. And, if you and your business coach are a good match, you’ll welcome the feedback.


Let’s face it, not everyone’s personality, or level of knowledge and expertise, may work for you. An otherwise perfect business coach may not fully understand your business or mesh with your personality. Look for a coach you can trust and confide in and a person with whom you feel has the skill and knowledge you need. After all, you’re using strategic business coaching to better your business.

As an entrepreneur, you want to interview and select the right business coach for your business. You worked hard to get your business up and running, and as a small business owner operating in a complex marketplace, you want to feel confident about your business coach selection.

Want to experience business coaching first hand? Schedule a “get acquainted” 30 minute strategic business coaching consultation today. It’s on us!

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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