The Dirty Little Secret Most Entrepreneurs Won’t Admit

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….And It’s Killing Business Growth

Entrepreneurs are a unique group of people. Perpetually optimistic, entrepreneurs seldom share what’s really going on in their business. Although one has to be selective with what you share and with whom, many entrepreneurs keep secrets from themselves and their trusted advisors that slow business growth.

Let’s face it.  When business is chaotic and out of control or when cash flow has slowed to a trickle and the business is not as financially successful as you want others to believe, few entrepreneurs admit that things aren’t as rosy as they would like. Entrepreneurs continually wear the face of success when it’s merely a mask that covers up and clouds over real problems.

Not telling yourself, or your trusted advisers, the truth about where your business is at is one of the most damaging actions any entrepreneur can take. How can your trusted advisers provide the best advice possible if you’re withholding vital information?

What causes most entrepreneurs to hold back significant information? Entrepreneurs are a proud bunch. It energizes their success. The sense of honor and dignity associated with starting and growing one’s own business runs deep. Admitting when things aren’t so rosy is a real smack to the ego. It’s a bitter pill to swallow. In fact, many entrepreneurs would rather risk failure than take a hit to their self-esteem.

It takes humility and courage to first tell yourself the truth; then to tell your trusted advisers. That’s when your business sprouts and grows again. Is it time for some truth-telling in your business?  If so, get yourself a glass of water to swallow that bitter pill. It’s not as bad as you think.

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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