One-thing entrepreneurs can agree on – it can be overwhelming to grow a business. As an entrepreneur, there’s a good chance that you’re the master craftsperson, sales manager, marketing director, administrative assistant, bookkeeper, and probably the janitor, too. In addition to the multiple roles you juggle, new information is coming at you at the speed of light. In fact, I recently read that information equivalent to the Library of Congress is re-created every 15 minutes.
It all becomes overwhelming very quickly.
Overwhelm is a wet blanket to the entrepreneurial spirit and passion! Thinking of the multitude of actions needed to complete a project or achieve a goal can stop you dead in your tracks. When that happens, overwhelm sets in, clouds your judgment, and sucks the energy right out of you. You lose sight of the big picture. It becomes easier to procrastinate or, my personal favorite, to avoid working on the goal rather than slug through the quicksand of overwhelm.
Being overwhelmed is antithesis to growing your business. The next time overwhelm attempts to overpower you, ask yourself these two easy-to-remember questions:
1. What is my purpose? This sharply refocuses you on your most important objective.
2. What is the next step? Identifying ONLY the next step – not the next 15 – provides a clear sense of direction and generates the energy needed to complete the task.
With a clear sense of purpose and direction, you can grow your business more quickly.