With the explosion of social media, it’s easier (and more cost effective) for small business entrepreneurs to gain exposure to their target audience. Have you considered what happens after they “Like” your small business on Facebook?
Recently I had the privilege of presenting at a clients staff meeting. As I arrived early, I made myself invisible in the back of the room as they wrapped up their staff meeting. The final point discussed was customer service. It involved a Facebook contest and a client response to his wife’s winning and the feeling that he, too, should receive a gift.
The small business owner had learned the value of stellar customer service when he was a young boy. His father owned a men’s retail clothing store during the days when customers were greeted immediately upon crossing the threshold and treated as the most important person in the room. Customer needs were a priority.
As he shared how to care for their customers, he completed his sentence with an incredibly profound, thought-provoking statement – “I want them not only to like us on Facebook, I want them to like us in the office, too”. Wow!
Think about it. Don’t you want people to “like” your small business on and off your Facebook page? Of course, we all do. What have you found to be compelling reasons for “liking” a business on and off Facebook? We would love to hear your thoughts.
