Five on Friday: Five Ways To Make Your Small Business “Net” Work

Share on twitter
Twitter
Share on linkedin
LinkedIn

One of the most effective ways to grow your business is to develop strong relationships – online or offline – with a group of people who know you, have a clear understanding of your products and/or services, AND enthusiastically promote you to their network. How do you create such a robust network?  Here are five steps to ensure that your “net” is working.

  1. Take the first step. Find out how you can support those in your network and their endeavors BEFORE asking for support. Show you’re sincerely interested by your actions. Be the first to provide referrals.
  2. Know how many people you can successfully serve. Networks need tender loving care to thrive. When you can no longer cultivate the current relationships in your network, you may have reached your capacity. Don’t spread yourself too thin.
  3. Be visible. Do you know the old saying “out of sight, out of mind?” The same principle applies to your network. Remain visible through calls, notes, e-mails, luncheons, and meetings. Caution—know the difference between being visible and being annoying.
  4. Support the members of your network. When a member of your network has an open house—attend. If you are in the vicinity of a member’s business, stop in. Distribute your network’s business cards to your clientsand/or display their cards in your place of business.
  5. Clearly articulate your needs. Be clear and concise about who you are, what you provide, what you do for your clients, and the type of clients you are seeking to make it easier for your network to grasp your offerings and promote you to others.

Given the fact that the average person knows 250 people, devoting valuable resources to cultivating a productive network can produce a substantial return on your investment. (Can you imagine what your return would be if your network was greater than average?)

What’s your favorite way of ensuring your “net” is working?

Additional blog posts we think you’ll enjoy:

5 Tips to Improve Your Linkedin Experience and Grow Your Business

Does Your Networking Persona Get in the Way of Growing Your Business

4 Tips for Entepreneurs to Make the Most of Their Networking Efforts

4 Ways Entrepreneurs Sabotage Their Networking Efforts

4 Must Do’s for Entrepreneurs to Achieve a Networking ROI

Subscribe To Blog

Testimonial

Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

Search The Blog