I recently saw a question on Linkedin that got me thinking of business growth. (Have you achieved any notable business growth in the recent few years?) In this economy, business growth is on everyone’s mind. Although the economy remains uncertain, growth opportunities exist as evidenced by our own clients and their success. As 2011 draws to a close, its time to think about how you’ll grow your business in 2012.
1. Where are you currently experiencing growth? It’s easy to develop blinders to your business growth if you’re only focused on revenue. Growth doesn’t always come in the most obvious ways. Other areas of business growth to track include profit, referrals, website visits, sales appointments, etc.
2. How can you capitalize on the growth areas in your business? Albert Enstein defined insanity as “doing the same thing over and over again and expecting different results.” Focusing on the bright spots of growth in your business – and making the most of them – puts an end to the craziness.
3. How can you target growth industries? Five industries are targeted for growth in 2012 and beyond. These include:
- testing/eductational support including tech schools
- internet/technology especially start-ups with big ideas and capital
- ecofriendly products and services
- residential and commercial construction especially specialty contractors like drywall specialists, glass contractors and architects
- health care industry including acupuncturists, massage therapists, yoga instructors, physical therapy, and those providing elder care
What can you do to promote your products or services to these industries and grow along with them?
What are you doing to grow your business in 2012?