Bite-Size Chunks of Wisdom

December 2014

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As the thought leaders shuffle the deck to make predictions for business growth in 2015, we scoured the web and sifted through what you need to know to grow. Are you ready for what awaits you? 

Hail Social Media Skeptics

Remember the day when you thought social media was a passing trends for hipsters, not business owners?! Well, guess what. Social media is here to stay and will continue to propel consumer spending. Although it has yet to make an appearance in my news feed, Facebook and Twitter’s new “buy” buttons allow business to sell their product or service to their network without them needing to leave the platform. Say what?

Millennials, Let’s Be Friends!

According to the Miami Herald, your clients’ will influence their friends’ wallet…especially if your clients happen to be millennials. According to Harris Interactive poll, 68% of millennials are somewhat likely to purchase after seeing a friend’s post about a product or service. Baby boomers, its time to play nice with millennials.

Calling All Thought Leaders

In case you haven’t heard, Linkedin purchased Pulse, “the news app tailored to you”, earlier this year.  Accordingly, Linkedin continues to dominate the business environment with curated content on every topic imaginable by any innovative entrepreneur. Word on the street has it that publishing on Linkedin will become more popular…that is, if Linkedin again opens the pearly gates to self-publishing. Let my people in!

2015 is the Time for Growth

According to the CAN Capital Small Business Health Index, 58% of small business owners expect growth in 2015. (Gee, hasn’t that always been the goal of entrepreneurs – to grow their business?) What’s most interesting is 38% of business owners polled will grow by expanding or trying new forms of marketing. Do you need to consider an inbound marketing strategy to grow your business this year?

Content Rules the Market

According to Joe Pulizzi, founder of the Content Marketing Institute, the ability to create captivating, informative, customer-focused content for your potential clients to consume will become even more important in 2015. This ties in beautifully with Linkedin’s expansion of their publishing capabilities. That’s why you need to join our 30-day Blogging Challenge.

New Ways of Working

Cloud computing is on the rise and, as a result, is streamlining the way entrepreneurs do business. (What? No more chiseling an invoice on a rock?!) Cloud automation tools add simplification to many business processes allowing us to rethink our work flows, save time and money, and develop new, better, simpler ways of working.

What happens to the small business that fails to adapt to cloud computing and automation? Unfortunately, they are left behind as buyers flock to service providers that are agile and quick.

Data Replaces Crystal Ball

“Big data” is a term most small business owners skip over in business journals. Without the “big budget” to gather the “big data,” why bother wasting brain cells on the information.

As it is with anything, over time “big anything” becomes available at a price much more fitting for the small budget. Small business can now be as smart and strategic as big business as we turn data into appropriate action. put it best – “Every decision you make as an entrepreneur is infinitely more perilous than a larger organization that has the resources to easily make mistakes and course correct. By understanding how to intelligently apply the data you’re collecting, you can make those decisions more confidently.”

All in all, it looks like another exciting year awaits us – especially if we’re willing to pivot and adapt to these prevalent developments.

This certainly is not an all-inclusive list of growth trends for the New Year. Is there anything you would add to the list?

You’ve been promising to post a steady stream of blogs to your website for some time now. Yet, it seems that something gets in the way. Sound familiar? Trust me! I know exactly how you feel.  I’ve made the same promise to myself year after year with little difference in my behavior – until I was issued the 30-day blogging challenge.

In fact, it was a year ago when I accepted the blogging challenge. Why? It was time to find out if what the “experts” told me was true.

The Devil Made Me Buy This Dress

Depending upon the decade you were born, you may remember the Grammy award-winning comedian, Flip Wilson. Although he had a long and enduring history of the many characters he played, there was none more endearing than Geraldine Jones.

Geraldine had one major problem – the devil followed her around and made her do things she didn’t want to do – like buying that dress as described in this 2:44 must-see video!

Like most small business entrepreneurs, blogging every day for 30 days was overwhelming. “I don’t have time. It won’t make that much of a difference. I don’t have anything of value to share.  I can’t do this.”

Although these thoughts raced through my brain, I couldn’t resist. I felt like Geraldine when I accepted the 30-day blogging challenge. The devil made me do it!

The Proof is in the Pudding 

Blogging is good for business. Hubspot, my favorite marketing software, tells us customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook like’s than customers who only write 2 blog posts per month. I’ll take those numbers!

When the dust of our initial 30-day blogging challenge settled, here’s what transpired:

  • Website visits increased 101%
  • Unique visits climbed by 86%
  • Number of page visits went from 2.11 to 4.48
  • Time spent on the site rose from 2:16 to 3:08
  • Bounce rate dropped 8%
  • Returning visitors increase 7%
  • Blog subscribers increased 27%
  • Number of leads generated increased 150%

What can I say? I could dream about results like that for 30 days, or I could take action, challenge myself, and generate these results in 30 days. I’m glad I chose the later.

Misery Loves Company

Have you said many of the things I did about blogging every day?  And, like me, have you craved the results promised by the inbound marketing experts of improved website traffic and more leads?

If your answer is “yes” to both of these questions, join us in a repeat performance of the 30-day blogging challenge January 2 – 31, 2015.

Participating in the 30-day blogging challenge is simple:

3. Start writing

Your Name in Lights

At the conclusion of the 30-day blogging challenge, measure your progress and submit your results to us by Friday, February 6, 2015. (We’ll give you the details as we near the date.)

The top three bloggers showing the greatest amount of improvement in their metrics will be presented on Synnovatia’s blog. Plus, everyone who completes the 30-day blogging challenge will receive honorable mention on our blog with links to their blog.

What have you got to lose? Ready for a little challenge?

I Accept the 30-day Blogging Challenge

As final preparations are made to bring 2014 to a successful close, it seems fitting to countdown the top ten blogs you, the savvy small business entrepreneur, told us were most valuable.

Put on some holiday music, deck your office, pour yourself a hot toddy, and let’s get started!

1. You’re Got Options! Strategies to Grow Your Small Business

Thank goodness for options! Can you imagine how boring it would be as an entrepreneur without choices?! Bleh.

Every business serious about growing to the next level needs a sound, sane growth strategy to spark momentum.  If you want to accelerate your growth in the New Year, this blog is for you

   2. How to Attract Your Ideal Client to Your Small Business

Finding your ideal client is like dating. You want to do business with someone who is a good fit for your work style, values, strategies, and pricing structure. Anything less is unacceptable.

Where do you start? You can’t just “hope” they show up on your website. Be intentional in your quest for the best by outlining your perfect client.

   3. 10 Ways Your Small Business Benefits from Strategic Group Coaching

How to grow a business is changing. Gone are the days of working as a lone-ranger. It takes a village to grow a business in today’s fast-paced marketplace!

The “village”, complete with differing personalities and perspectives, is the solution for many small business owners looking to accelerate growth.

   4. Stuck? 7 Reasons Why Your Small Business is Not Growing

Oy! What is worse than being stuck in neutral – other than going in reverse? And, why is it when one’s business is immovable, it only gets worse with effort. Perhaps we’re putting our energy and focus on the wrong areas.

The only time you really want to “slow your role” is to read through this blog to discover what has your business stuck in neutral.

   5. Collaboration: The Emerging Trend for Small Business Growth

Similar to the notion of growing your business by tapping into your “village,”collaboration continues to spark growth for many small business entrepreneurs.

By adopting the mindset of “what can I contribute rather than what can I take,” your business can enjoy abundance beyond what you can imagine.

   6. Calm Your Entrepreneurial Chaos With These Four Easy Steps

Raise your hand if you’re an entrepreneur experiencing the advantage of being on top of their day! (Anyone? Anyone?)

E.O., or entrepreneurial chaos, doesn’t have to rule your day. Grab ahold of four simple steps and show chaos who is really in charge.

   7. Help! I Need an Expert! What Your Small Business Needs to Grow

In the 1996 movie, Multiplicity, Michael Keaton plays the role of “Doug”, a guy who needs one thing – more time!

Through the miracle of “science”, Doug solves his “too much to-do/too little time” dilemma by creating a clone. This works well for Doug – until his clones start cloning. Like copies of copies of copies, things become fuzzy at that point.

Sound familiar? That’s when you know its time to bring in the experts!

   8. What Every Small Business Owner Need to Know to Succeed at Selling

I know! I know! You don’t like to sell. It brings up images of loud, double-knit plaid wearing used car salesman, right?

Selling doesn’t have to be that way, though, when you turn your dial to WIIFM.

   9. 10 Signs You Need a Growth Strategy for Your Small Business

Let’s face it! Some people just aren’t naturally gifted when it comes to growing things – like vegetables, plants, or the occasion business.  Armed with the right information, anyone can develop their green thumb.

   10. 6 Strategic Questions Smart Business Owners Ask Before Using Precious Resources

When it comes to small business resources, time and money is the most valuable. As small business owners, we face daily decisions on how to best allocate our most precious of resources.

Learning to exercise your strategic questioning muscle can help you navigate the flurry of choices smoothly and successfully.

What other favorites would you like to add to the list?

Core Business Assessment


Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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