Traditional marketing is becoming obsolete. As more consumers turn to the web to buy products and services, its time for small business owners to acquire clients by shifting to a new marketing strategy. It’s time for small businesses to go inbound!
Month: February 2014
Things Not Working? Perhaps You Need to Renegotiate – With Yourself (In Under 250 Words)
Let’s face it! Sometimes our best made plans just don’t come to fruition. Rather than waste valuable time and energy trying to force your plan to work, you may need to renegotiate — with yourself.
10 Quick Tips to Improve Your Productivity
Entrepreneurs are driven to continually improve productivity. Taking a page from Lifehacker’s This is How I Work Series, here are some productivity tips that help me work grow my business, and that of others.
Don’t Discount Your Small Business Services! Delight Your Clients Instead
It’s tempting to offer hefty discounts to clients. Whether your choice to markdown your fee is to seduce clients into an initial purchase or acquiring more of your services, price discounting dramatically slows your business revenue.
3 Tools Every Entrepreneur Needs to Make Strategic Decisions
Making decisions in your business, especially with so much riding on that decision, is tough. Do you follow your gut? Your friend’s suggestion? The latest information published at Entrepreneur.com? Although all are good resources to facilitate your decision-making, your best decisions are strategic decisions.
A Funny Thing Happened During the 30-Day Blogging Challenge…and Other Delightful Results
I know all the stats….companies that blog 15x or more per month get 5x more traffic than those who don’t blog. Businesses that increase the number of blog posts from 3-5x per month to 6-8x per month, double their leads. When the TOTAL number of blogs on a site grows from 20 to 50, traffic increases by 45%; spike the TOTAL blog posts past 100 and you’ll see a 59% upturn in traffic. Those are the results I wanted yet I limped along at my blog-a-week pace…and it was brutal.
“What in the Sam Hill are the Minuses & Equals Doing in Your Business?”
That was the line delivered by a petite woman with big Texas hair and a matching southern drawl that brought down the house. She was right! We become like those we are surrounded by — and it could be hurting the growth of our business.
Show Some Respect for ‘Entrepreneur Barbie’ and Female Entrepreneurship!
Mattel’s announcement of Entrepreneur Barbie delighted and disturbed me. As little girls, we were mesmerized by the countless fantasies created with Barbie. Undoubtedly, the launch of Barbie’s entrepreneurial journey is likely to inspire an entire generation of entrepreneurs — as long as they avoid the commentary that followed.