Bite-Size Chunks of Wisdom

March 2010

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A recent article in the Las Vegas Sun discussed the huge influx of attendees at a recent business fair.  The downturn in the economy, along with the unemployment rate, is causing people to rethink their professional choices.  People are turning to self-employment to gain “more control” over their future.

Anyone who has been in business for any length of time may find that amusing.  One of the first discoveries a new business owner makes is how little control they really have.  Running your own business comes with its own set of challenges – much like working for someone else.

Many “corporate refuges” who go on to start their own companies soon find out that its not as easy as they thought.  There’s the whole getting clients thing – not to mention figuring out the right pricing, knowing what to say, knowing who to say it to… Feel free to add your own staggering discoveries.

As a kid, when faced with equally good and bad choices, my mom would always add “its six of one; half-dozen of another.”

There’s no doubt, new business owner, there will be days when you longingly dream of the guaranteed paycheck, 10 hour work days and paid vacations.  Even in those moments when you momentarily lose sight of your sanity, the half-dozen other reasons for being self-employed are worth every teeth-grinding moment.

Founding Father, Ben Franklin, said, “Time is money”.  Peter Drucker, world-renown management consultant, said, “Until we manage time, we can manage nothing else.”  As strategic coaches, we say, “You’ll never manage your time until you learn to manage technology, tools, and yourself.”

Like DOS 3.0, managing time is obsolete.  The skill of time management was applicable during the post-World War II industrial age; however, it is no longer an effective tool in our fast-paced information age.

To create more time and get more done in today’s competitive environment, learn to better manage technology, tools, and yourself with a few of these tips:

  1. Make “no” your friend.  Learn to say it to yourself and others.
  2. Set boundaries with clients to avoid scope-creep.
  3. Frequently ask yourself “Does this further my goals?”
  4. Monetize your time.  Determine what your time is worth and how to get a return on your investment.
  5. Upgrade your skills. Instead of trying to manage time, learn how to manage your goals.
  6. Prioritize your actions.  Make goal achievement activities your preference.
  7. Automate repetition activities.
  8. Manage deadlines – yours and others.
  9. Manage expectations – yours and others.
  10. Avoid multitasking.  It’s not what it’s promoted to be.
  11. Make paper remember so you can forget.  Calendar your to-do list.
  12. Overcome the urge to respond immediately to the request of others.
  13. Don’t let email control you.

Today’s achieving small business owners are implementing goal management technology and tools to make the most of their time and advance their goals. How about you? Are you ready to shift gears?

Core Business Assessment


Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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