Bite-Size Chunks of Wisdom

Small Business Strategy

Recent Posts

Developing a business strategy that is innovative is one of the most important things an entrepreneur can do for their business. When executed successfully, a well-thought-out business strategy takes a business, regardless of the industry, to new heights.

A business strategy is integral to the long-term success of your business because it allows you to spread your wings in the following areas:


According to Harvard Business Review, adaptability is the competitive advantage for businesses both big and small.

The entrepreneurial space is constantly changing and, if you’re not mindful, it’s easy to get left behind as your industry continues to evolve. A well-formulated business strategy, however, provides options for changes your business will likely face in the future.

Why not get ahead of the competitive curve by honing your business strategy now instead of when your back is against the wall.

Client Satisfaction

Clients are the cornerstone of your company. Naturally, you want to make sure they are always satisfied with your services and/or products. A business strategy makes it easy to create a customer satisfaction plan to follow when providing customer service.

Whether it’s handling a customer complaint, scheduling new services, or generating leads, you want each person to be left with a good impression of your business.

And, what better way to uncover moments of truth. 

Growth and Expansion

A business strategy provides a window into the future. It allows you to consider different paths your business might take. And, as your business continues to grow, It opens up opportunities to explore the development of other products and services.

Learning to both maintain and grow your business is a process, which by the way, is made exponentially easier with the use of a good business strategy. That’s why it’s important your business plan is as adaptable and unique as your company. It gives you the confidence and foundation you need to continue a steady growth pattern.

Trend Setting

One of the best parts about adhering to a business strategy is the opportunity it presents to become a trendsetter in your industry.

As an entrepreneur, it’s vital that you are able to recognize the trends in your industry, understanding how each one is making an impact. explains this practice as merging business strategy with business innovation.

Key Takeaway

By taking the time to hone your business strategy skills, you’ll be able to steer your ship in an exciting direction you never thought possible—while maintaining alignment with your values and principles.

Life doesn’t get much better!

Request a Strategic Consultation for Your Business

Your business strategy is a primary differentiator that is easily visible to your marketplace. Although a client may not readily be able to identify a point of difference between you and your competitor as a business strategy, it is one of the few mechanisms by which buying assessments are made. Given that, it’s important to get your strategy right.

Once you’ve artfully crafted your strategy, how can you tell it’s the one?

This Is A Test!

It’s easy to get attached to our ingenuity — to become enamored with our own brilliance. For your strategy to be successful, however, it’s important to “pass muster,” as they say in the military.

So, put on the hat of your greatest critic and subject your strategy to the deepest criticism with the following analysis.

  1. In what way does your strategy serve your primary client?
  2. How does your business strategy align with your business mission, capabilities, and objectives?
  3. What sustainable competitive advantage does it create?
  4. How does it boost growth in profitability and long-term gain?
  5. How does your business strategy help you capitalize on opportunities within the market?
  6. What critical problems does it solve for your business?
  7. How does it make your competitors uncomfortable? (This is my personal favorite.)
  8. What business assumptions are being ignored in your evaluation?

As with any worthwhile business endeavor, it’s never easy. In fact, some of the most vital aspects of growing our business are also our most challenging. But, in the long run, you’ll be glad you took the time to test your business strategy for effectiveness.

Core Business Assessment


Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

Search The Blog