Bite-Size Chunks of Wisdom

February 2015

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Most small business owners have little time to attend seminars and train themselves on becoming an interviewing expert. But hiring the right people can dramatically impact the success of your business. The interview is the prime time to measure a candidate’s skill level and see if he or she is a great fit for your company. However, conducting an interview without preparation can result in choosing the wrong candidate or, worse, landing in some legal hot water.
 
As a small business owner, there’s a lot of information out there on interviewing. But these are some key interview tips to help you hire the right employee to help build your business.
 
Ask for Examples

Behavior-based interviewing can tell you a lot about a potential candidate. For example, ask the candidate to give an example of a moment they had to make a quick decision. This tells you how the candidate handles responsibility and, most importantly, how they handle working on their own. After all, as a small business, it’s unlikely that you’ll have employees under excessive review, so you need to know they can work on their own while still doing the job up to your standards.
 
Involve Other Staff Members

Candidates will show their true colors and attitudes around other employees. Involve other staff in the interview. If you can, step out of the room for ten minutes and let two or three other employees spend time with the potential hire. Then get their feedback. Since your other staff will likely interact with your new hire more than you, you want to make sure there’s a positive chemistry and also see how the candidate handles himself around his peers.
 
Ask “Why”

Asking the “why” is really important in an interview. For example, if you see on the candidate’s resume that he has short stints at past jobs, ask what and why that happened. You should ask the “why” in every question so that you can get to the root of the candidate’s answers.
 
You should also ask them, “What do you feel I need to know that we haven’t discussed?” This gives the candidate an opportunity to tell you about skills you may not have asked about or experiences that enhance their ability to handle the job. It’s the perfect opportunity to allow him or her to display their talents, show-off their best skills, and convince you why they’re a valuable asset.
 
Know What You Cannot Ask

While you probably have a lot of interview questions, you can’t ask some of them. There are literally hundreds of questions you legally cannot ask a potential candidate. If you are unsure of what you can or cannot ask, avoid any questions that have to do with:

  • Nationality
  • Race
  • Gender
  • Religion
  • Age
  • Marital or family status
  • Health and/or physical abilities
  • National Guard or reserve status
  • Location of the employee’s home or his/her commute

 
Delve Deeper

Interviewing candidates can give you a sense for a potential employee’s personality and ability to have a professional conversation, but if you stick to the expected interview questions, you might miss the opportunity to cut past the canned responses and gauge how that person might perform in the daily realities of your workplace.
 
Hiring the right person to fill a position isn’t easy for a small business owner. But when you start with the right hire, you can limit how often you’re interviewing because you’ll reduce turnover. To learn more about how to avoid costly turnover, get your copy of Practical Tools to Manage Costly Employee Turnover today.

This article first appeared at M. J. Management Solutions, Inc.

Running a business is not for the faint of heart. Besides being a masterful juggler, as a small business owner, you are likewise your sales and marketing department. Confirming if you’re an “innie” or an “outie” is fundamental to acquiring the clients you want to grow your business.
 
The Changing Behavior of Your Buyer
 
Marketing has taken a major turn in the last two decades. The introduction of social media platforms and the explosive growth of blogs are altering buyer behavior.
 
More and more buyers prefer to research – if not shop – online. Even when buying local (i.e. face-to-face), 57% of buyers have done their homework on you – and your competitors – before they walk through your door. 

Some buyers turn to the Internet using key search terms. In fact, 71% of buying decisions made in the United States start with Google. (Click to Tweet)
 
One study reported that 59% of buyers turn to their colleagues and friends for recommendations. And, get this! Research conducted by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from brands they follow on Twitter, and 51% more likely to buy from brands followed on Facebook. (Click to Tweet)
 
What does this have to do with whether you’re an “innie” or an “outie”?
 
Absolutely nothing! Actually, that’s not completely true.
 
Sell it Your Way
 
The behaviors of today’s buyers indicate that an online presence is not only nice to have, but a “must have,” in order to be considered as a relevant choice by your potential consumer.
 
But, like Burger King when they launched their “Have It Your Way” campaign in 1974, regardless of how the buyer prefers to buy, it’s important to your success – and that of your enterprise – that you network in a way that fits your style.
 
A case in point is a shiny, new entrepreneur who recently attended a major industry symposium. With three (3) floors of exhibits staring her down, she hit the exhibition hall making friends and influencing prospects at every turn. She’s an “outie.”
 
As an “outie,” more commonly known as an extrovert, being in close proximity with others energizes her. She’s genial, friendly, and unreserved. However, despite the trends in online buying behavior, if our “outie” remains pent up alone in her home office for too long , she becomes easily bored and begins to “fade” away – along with her confidence and optimistic future. 
 
An “innie”, or introvert, on the other hand, finds that being around people for long periods of time is exhausting. Being out and about among throngs of people, like our “outie,” is likely to drain the “innie.” (Good luck trying to get her to attend the next face-to-face networking event!)
 
“Innie’s” turn in to recharge and/or energize themselves. Smaller, more intimate settings are much more up their alley. Often, “innies” communicate better in writing than in person, which makes them excellent candidates for an inbound marketing strategy to acquire new clients.
 
Regardless of the latest trends toward an inbound marketing strategy, it’s important to your success to honor yourself when choosing your lead generation strategies.
 
Learn to network, sell, and grow your small business your way. If you’re an “outie,” get out of your office and meet your potential clients.  If you’re an “innie,” let’s chat on twitter. 


Are you an “innie” or an “outie” in your small business? (Click to Tweet)

I just finished watching the extended video #LikeAGirl created by Always.com created for Super Bowl 2015. It’s inspirational and thought provoking. It elicited a reaction that I didn’t expect – as I choked back my tears. It stopped me dead in my tracks. When did the phrase “like a girl” come to mean something less than, weak, or less capable? And, how has that simple three-word phrase affected women in business around the world, including myself?

The State of Women-Owned Businesses
 
A recent report on the state of women-owned enterprises was quite revealing. Despite the growing evidence that women build great companies, the average revenue of women-owned companies lags behind by 27%. Is it because they run their small business #LikeAGirl?
 
Although my energy hides my true age, I’ve been around for some time. I’ve lived through <cough> decades, two centuries, Beatlemania, Woodstock, and the rise of the Internet. Oh, and I survived The Brady Bunch.
 
During that time, the number of organizations with a woman at the helm began to climb. Today, the rate of women-owned enterprises grows at one and a half times the national average, while men-owned businesses shrink. (Click to Tweet)
 
Nonetheless, while female entrepreneurs are making great strides, moments remain where it feels as though we’re patted on our little pink heads as if what we’re doing is “less than.”
 
Why? Because we’re not willing to run our business #likeaboy…
 
What it’s Like to Run A Business #LikeAGirl
 
There is mounting evidence that women business owners have an edge in running a successful business. Female entrepreneurs create more jobs, use 40% less capital, and are more likely to survive the start-up to established business transition. (Click to Tweet)
 
As female business-owners, we struggle balancing the demands of home, family, and work – and achieve in spite of it.
 
We withstand being scolded for our ambitions – and achieve in spite of it.
 
We put our family, and their countless activities, before our business activities – and achieve in spite of it.
 
Although our strategic planning, organizational, and management skills get stretched to their limits as we manage the multitude of daily tasks before us, we achieve in spite of it.
 
Frankly, I don’t want to run my business #likeaboy as if it’s the gold standard to attain. It doesn’t fit my DNA. It’s a mismatch with who I am.

 

I proudly and unapologetically run my small business #LikeAGirl…(Click to Tweet)

 

What entrepreneur doesn’t scratch their head in bewilderment trying to figure out how to drive more traffic to their website! When properly satisfied, we know the volume of website traffic influences lead generation and, if done right, the number of new clients. And, aren’t new clients what you’re ultimately after? 
 
After 18 years in entrepreneurship, I’ve seen it all – and done it all. Our lead generation tactics have ranged from delivering presentations, participating in networking organizations, and serving on a Board of Directors. You name it; we’ve likely done it. After all, isn’t that what entrepreneurs do to grow their business? Of course!
 
Nothing – and I do mean NOTHING – has been more successful than blogging for our business to achieve our goals.

Blogging Fits Today’s Buyer

Today’s consumer has developed some intriguing buying behaviors.
 
70% of buyers prefer to get to know a business through (blogs) articles rather than ads. (Click to Tweet) and, 57% of a typical purchase decision is made before a client ever speaks to a business. (Corporate Executive Board)
 
With 329 million people reading blogs, it’s a given – blogging rules! (Click to Tweet
 
Small businesses with 1-10 employees see the biggest gains in traffic when posting more blogs. (Hip! Hip! Hooray!) In fact, companies that increase blogging from 3-5 times per month to 6-8 times per month double their leads. (Click to Tweet)
 
Looking to double your web traffic? Bump your total number of blog articles from a total of 11 to 50 posts and enjoy the ride!
 
Astounding – and a bit unbelievable – isn’t it.
 
Bringing Blogging Home
 
In January of 2014, Hubspot challenged its clients to blog for 30 consecutive days. I thought they were crazy…until I accepted the task. (You can read about the results in A Funny Thing Happened During the 30-Day Blogging Challenge…and Other Delightful Results.)
 
After netting such great results, we dared ourselves – and our colleagues – for a repeat performance of the 30-day blogging challenge.
 
It wasn’t without its annoyances (i.e. blogging on weekends) however the pay off was worth every irritation. Check out these outcomes:

  • Website sessions increased 41%
  • Unique users increased 29%
  • Page views increase 43%
  • Average Session duration increased 42%
  • Bounce rate dropped 3%

 And, wait for it… 

  • Number of leads increased by 92.5%

2015 will be an influential year for content and blogs are the most valuable content type for marketing. Are you ready? 
 

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